This has been coming for a ling time now, the most famous sports car company in Germany taking over the one of the most famous car makers in the world, VW.
Yet things have not always been that way for Porsche, way back in the 80’s and 90’s they were struggling to survive, the cars were not that popular and they made some bad choices in design, but that all now appears to be behind them, their range is now probably the best sports car range available from any car maker, and they have managed to secure a significant market share.
Yet they only produce 100,000 cars per year, which is not a lot at all, if go on the other global brands, but still they have managed to buy their way into the massive VW company whose sales are around $200 billion compared to Porsches $8 billion, by anyone’s standards an incredible achievement.
So what next? The problem with massive organizations is that they tend to become decadent, with the influence of Porsche I suspect that there will be some changes, but not straight away, but the main concern would be for the other brands such as Audi, Bentley, Lamborghini and Bugatti, these brand compete with Porsche directly and it has to stand to reason that will not continue, so who will be the first victim? My tip would have to be Buggati, but lets wait and see what happens.
Source [EVO]
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