Filed under: Detroit Auto Show, Sedans/Saloons, Ford
Click above for high-res image gallery of the 2010 Ford Taurus
Last month, Ford's President of the Americas Mark Fields remarked that it was going to be like 1986 all over again when the 2010 Ford Taurus arrives. The original Taurus that debuted during the Reagan Era was certainly groundbreaking, not only for its aerodynamic design that was unique in the mid-size sedan segment of the day, but also its tremendous value versus the competition. That car went on to become the best-selling passenger vehicle in the U.S. during the early '90s before a series of successively worse redesigns saw it fall from grace. It was sold uninterrupted for 21 years until late 2006 when the final one rolled off the assembly line at the company's assembly plant in Hapeville, GA. By that time, sales to the public had ceased and Ford was only selling the Taurus to fleets and rental companies, which had become the car's biggest customers as more and more families bought Camrys and Accords.
Then came Alan Mulally. Bill Ford Jr. replaced himself as CEO with Boeing's ex-head honcho and one of this Kansas-bred boy's first actions at the Blue Oval was to resurrect the Taurus name. Ford's new large sedan, the Five Hundred, wasn't selling well, and it was thought that slapping the Taurus name on it would help things. It didn't, and despite some substantive improvements to the car, the newly minted Taurus v2.0 earned a reputation for being a good but not great car that sold just enough to justify its existence.
The new 2010 Taurus has been completely redesigned, and Ford hopes all these changes to the exterior, interior, platform and powertrain will add up to a full-size car worthy of the Taurus name. Will it become the best-selling vehicle in the U.S. again? Not likely, but it will be a new halo car for the Ford brand that's crammed with all the best technology and state-of-the-art engines. Follow the jump to find out more.
Live photos Copyright (C)2008 Sam Abuelsamid / Weblogs, Inc.
Continue reading Detroit 2009: Ford reveals 2010 Taurus, party like it's 1986
Detroit 2009: Ford reveals 2010 Taurus, party like it's 1986 originally appeared on Autoblog on Sun, 11 Jan 2009 00:02:00 EST. Please see our terms for use of feeds.
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